This Privacy Policy outlines how little21.com collects, utilizes, and discloses your Personal Information when you visit or make a purchase from the Site.

### Collecting Personal Information

When you visit the Site, we gather certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as "Personal Information." See below for more details about what Personal Information we collect and why:

1. **Device information**
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, visited sites or products, search terms, and interactions with the Site.
- Purpose of collection: to load the Site accurately, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when accessing our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify.

2. **Order information**
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: to provide products or services, process payment information, arrange shipping, provide invoices/order confirmations, communicate with you, screen orders for risk or fraud, and provide information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify.

3. **Customer support information**
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.

### Sharing Personal Information

We share your Personal Information with service providers to assist us in providing our services and fulfilling our contracts with you. For instance:
- We utilize Shopify to power our online store.
- We may share your Personal Information to comply with applicable laws and regulations or to respond to lawful requests for information.

### Behavioral Advertising

We utilize your Personal Information for targeted advertisements or marketing communications that we believe may interest you. For example:
- We use Google Analytics to understand how customers use the Site.
- We share information about your Site use, purchases, and interaction with our ads on other websites with our advertising partners.

### Text Marketing Terms and Conditions

We use a text messaging platform subject to specific terms and conditions. By opting in for our text marketing and notifications, you agree to these terms and conditions.

For more detailed information, please visit the Site or contact us at info@little21.com.

### Using Personal Information

We use your Personal Information to provide our services to you, which include offering products for sale, processing payments, shipping and order fulfillment, and keeping you updated on new products, services, and offers.

### Lawful Basis

Under GDPR, if you are an EEA resident, we process your personal information under various lawful bases, including consent, contract performance, legal obligations, vital interests, public interest tasks, and legitimate interests.

### Retention

We retain your Personal Information for our records unless you request its erasure.

### Your Rights

Under GDPR and CCPA, you have rights regarding your Personal Information, including access, portability, correction, updating, erasure, and objection to automated decision-making.

### Cookies

We use cookies for various purposes, including site functionality, reporting, analytics, and advertising. You can control and manage cookies through your browser settings.

### Do Not Track

We do not alter our data collection and usage practices in response to "Do Not Track" signals.

### Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

### Contact

For more information about our privacy practices or to make a complaint, please contact us at sale@little21.com. If you're unsatisfied with our response, you have the right to lodge a complaint with the relevant data protection authority.

You can contact your local data protection authority or our supervisory authority here: [https://ico.org.uk/make-a-complaint/](https://ico.org.uk/make-a-complaint/).